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Google Optimize Course 2022

Google Optimize Course 2022

Learn how to create A/B test, Multivariate Test, Redirect Test and Personalization for Conversion Rate Optimization

What you’ll learn

  • Introduction to Google Optimize
  • Different Types of Experiments you can run in Google Optimize
  • Creating your Google Optimize Account
  • Google Optimize Account Structure
  • Google Optimize Interface Overview
  • Connecting with Google Analytics and Adding Optimize Tag through Google Tag Manager
  • Adding Google Optimize Chrome Extension
  • Creating A/B Test using using Google Optimize
  • Creating a Multivariate Test in Google Optimize
  • Creating Redirect Test in Google Optimize
  • Creating Personalization Experience in Google Optimize
  • How to create a banner template using Google Optimize
  • How to create a Multi Page Experience using Google Optimize
  • Analyzing your Google Optimize Reports

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Requirements

  • No. This course covers everything from beginner to advanced

Description

Google Optimize is a free testing and Personalization product. The paid version is called Google Optimize 360. Google Optimize can easily be integrated with Google Analytics making it one of  the best tools for running A/B Test, Multivariate Test, Redirect Test, Personalization and Banner Templates. In this course we will be covering :

1. Introduction to Google Optimize

In this lecture students will be introduced to a basic understanding of Google Optimize

2. Different Types of experiments  you can run in Google Optimize

In this lecture students will learn different types of experiments they can run in Google Optimize

3. Creating your Google Optimize Account

In this lecture students will learn how to create their Google Optimize Account

4. Google Optimize Interface Overview

In this lecture students will learn about Google Optimize Interface

5. Google Optimize Account Structure

In this lecture students will learn how Google Optimize Account is structured

6. Connecting Google Optimize with Google Analytics

In this lecture students will learn how to connect Optimize with Google Analytics and adding Optimize Tag on the website through Google Tag Manager

7. Adding Google Optimize tag to your website

8. Adding Google Optimize Chrome Extension

In this lecture students will learn how to add Google Optimize Chrome Extension

9. Creating A/ B Test using Google Optimize

In this lecture students will learn how to create A/B Test using Google Optimize

10. Creating Multivariate Test using Google Optimize

In this lecture students will learn how to create Multivariate Test in Google Optimize

11. Creating Redirect Test using Google Optimize

12. Creating Personalization experience on your Website through Google Optimize

In this lecture students will run how to create Personalization Experience through Google Optimize

13. Creating Banner Templates on your Websites through Google Optimize

In this lecture students will learn how to create a banner template on your website using Google Optimize

14. How to create a Multi Page Experience using Google Optimize

In this lecture students will learn how to create a Multi Page Experience using Google Optimize

15. Analyzing Google Optimize Reports

In this lecture students will learn how to analyze your Google Optimize Reports

Who this course is for:

  • Digital Marketers interested in Google Optimize
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
  • Digital Analytics Students
  • Marketing Analytics Students
  • Sales Manager
  • Marketing Manager
  • Sales Vice President
  • Marketing Vice President
  • Director of Sales
  • Marketing Director
  • Chief Sales Officer
  • Chief Marketing Officer
  • Chief Executive Officer
  • Product Managers
  • User Experience Designers
  • Website developers
  • Conversion Rate Optimization (CRO) specialists

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